Iconic Scarborough – Media Release 27/06/2018

3 Oceans Property Group welcomes the MRA Board’s decision to approve the revised development application for the Iconic Scarborough project.

3 Oceans originally acquired the former Contacio site on the strategically located corner of Scarborough Beach Road and West Coast Highway in 2014 and have been working on this proposal for over four years.

Whilst we were disappointed that the original proposal was refused in late 2017, we have worked hard to respond to the issues raised by the MRA through a collaborative, productive and rigorous mediation process.

The new design is reduced in scale, gives a higher level of consideration to its coastal location and has achieved ‘design excellence’ status from the Design Mediation Group.

Iconic Scarborough will be a strategically important asset for WA. It will promote tourism, provide a new place for local people to enjoy, improve the accommodation offering, and create exciting new retail and food opportunities.

Importantly it will create 2,200 jobs during construction and over 700 permanent jobs in Scarborough.

3 Oceans would like to thank Western Australians and the Scarborough community for their support and encouragement of the project.

3 Oceans is now committed to making its Iconic Scarborough vision a reality, with early works to commence immediately and construction to begin in January 2019.

3 Oceans welcomes the opening of the public comment period for the revised Iconic Scarborough Development Application – 23/03/2018.

Over the past few months we have participated in a mediation process overseen by the Department of Planning, Lands and Heritage Director General Ms Gail McGowan, which has been collaborative, productive and rigorous.

We can attest that for the Architects this has been a highly comprehensive and detailed review which has interrogated all facets of the design. This has included a full review of all MRA concerns and a peer review by three senior and highly experienced design focused architects including the involvement of the former NSW Government Architect. This contributed to a significant evolution of the proposal ensuring the development exceeds the test of exemplary architectural design and delivers an even higher level of public benefit.

The project has been comprehensively redesigned and whilst the revised proposal retains the iconic and world-class elements of the original proposal, it has given a higher level of consideration to its coastal location including an increased focus on the tourism potential of Scarborough and Perth’s beaches.

3 Oceans, in line with their investments in Western Australia, always intended that the development will have a significant impact on WA’s tourism industry. Through the mediation process we have now included an even greater focus on tourism benefits with dedicated space allocated to a WA Coastal Experience Centre and a WA Market Hall showcasing the best of WA produce.

In response to the MRA’s original comments around overdevelopment of the site, it has always been clear that height was not considered the central issue but more so the scale and configuration of the podium and the base of the towers. These elements are substantially reduced in size and impact and the public uses through the base of the building have been reorganised. Also, the appearance of more slender towers providing better view corridors sitting atop-of rather than blending-in with this significantly scaled back podium is proposed.

The revised proposal reduces site coverage to 72 per cent, down from 80 per cent together with overall car parking reduced from 834 to 750 bays.

The slimmer tower forms results in the total number of apartments being trimmed down from 345 to 324. Hotel accommodation has also been reduced from 159 rooms to 148 rooms.

The Scarborough community has consistently shown us they are ready for this type of coastal development and we encourage people to participate in the public comment process.

The development will stimulate the growth of local tourism, retail and hospitality sectors and assist Scarborough in achieving its true potential as one of Western Australia’s national and international iconic destinations.

We would like to thank the Scarborough community for their ongoing support and encouragement of this project.

Key project details:

  •  324 Apartments including 38 Affordable Housing Apartments
  • 148 room minimum four star+ hotel
  • 750 Car Parking Bays including 264 Public Car Bays (including an hour of free parking)
  • 2,509 m2 Coastal Convention Centre
  • Three level Public Observation Deck, Restaurant and Exhibition Space at the top of the west tower
  • 3,502 m2 Retail Space focussing on a curated food and beverage offering
  • WA Market Hall focussing on Western Australian produce
  • WA Coastal Experience Centre showcasing the WA Coast from Esperance to Wyndham
  • $450 million (GRV)
  • 2,200 estimated construction jobs
  • 4,000 daily visitors*
  • $155 million economic contribution*
  • 718 permanent jobs created*


*Economic analysis prepared by Urbis March 2018